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Statement of Intent 3

  Statement of Intent: My music video will be based on Olivia Rodridgo’s song Deja Vu. My artist will be called Cherie and she will be endorsing Nike. My music magazine will be called PopBliss. Media Language: I plan to meet the brief by using the the two different locations: at home( for an environment which highlights comfort as she’s getting over a break up) and at an outdoor park( to show nature but still in a fun way). I would use a range of camera shots : establishing shots                close ups               medium close ups. most of the music video will have darker lowkey lighting as it’s suppose to signify heartbreak which is a dark time however for the scenes in which it’s showing happy moments i will use editing to make sure it looks brighter so there can be a clear binary opposition( dark and light/ happy and sad)  As Rodrigo’s music is very popular and can related to younger generations as it’s very pop song with highs and lows. For my music magazine, i’ll use a very an
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Coursework: Pre-production planning

1) Music video treatment You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use or develop that if it works with your project. However, you may need to update your treatment or even change it completely now you have finished your preliminary exercise. Scene 1:In room getting ready  •getting message (text bubble) •crown  •rips note Scene 2:in bed •covers eyes •lollipop pop  •puts headphones  Scene 3:Walking in London •bopping to music  •stops looks down  Scene 4:multiple jumping  •funny faces  •kisses camera Scene 5:camera spins •singing with mic •clock  •L O V E Scene 6:running with camera  •falls and puts heart plaster  Scene 7:sings ‘i’m talking’ •bored/yawing  Scene 8:messy room  •singing at camera then falls into bed Scene 9:Scremas into pillow  •daydreams  2) Mise-en-scene planning Plan everything that will appear in front of the camera in your music video - and this is vital when it comes to music video and musi
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Preliminary exercise learner response

1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. WWW: Research good                                                     good acting/performance/editing good range of shots,angles                                                              use of closeups good pace of the shots use of mirrors good performance  communicated narrative through text message EBI: limited shot list                                                     in depth shot list/many locations  -more detailed needed fast paced editing some shots on screen for too long in second half framing graphic titles/typography different costume 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write three WWW bullet points and three EBI bullet points for your work. WWW: camera angles visuals match lyrics natural lighting EBI: include more -locations -costume -graphics 3) How effectively did you c
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Statement of Intent 2 + Treatment

The existing artist for my coursework is Sabrina Carpenter and the song is Nonsense. And the original name of my artist is Melody. The music magazine is a pop genre based magazine so I have named it PopBliss. I plan on meeting the brief by by including atleast two different locations, a home and an outdoor location. I will use a range of camera shots eg.establishing for scenery and close up’s to showcase emotion. As the music is of a pop genre the music video will also follow the fast past aspect of the song with a lot of focus on the feminine aspect. As for the music magazine on the front cover I intent to use an image of the artist Melody along with two smaller cover images showcasing the personality/brand of the artist. The content pages will include fashion tips and inspiration the artist received to write the song. I will use mise-en-scene to communicate style of the music through the costume and colouring as it should be light , feminine and fun. There will be high key lighting a
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Preliminary exercise: Research and planning

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Now complete the following tasks: 1) State the song you have chosen for your preliminary exercise. Sabrina Carpenter:Nonsense 2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene. Handheld camera work followers her throughout the video it is mostly medium to close up to show her carelessness after her break up but still dwelling on her feelings. Editing cuts every time the line changes. She has a casual outfit and neutral    makeup with very high key lighting as it’s outside beach setting or in public restaurant. She uses soft facial expression to clearly portray how she feeling. Her costume is casual and very girly which portrays her femininity. There are many camera angles from high and low and also handheld camera movements with close ups mostly. As the song is sad and about heartbreak the editing is slow. Firstly, their is an outdoor sett
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