Statement of Intent 2 + Treatment
The existing artist for my coursework is Sabrina Carpenter and the song is Nonsense. And the original name of my artist is Melody.
The music magazine is a pop genre based magazine so I have named it PopBliss.I plan on meeting the brief by by including atleast two different locations, a home and an outdoor location. I will use a range of camera shots eg.establishing for scenery and close up’s to showcase emotion. As the music is of a pop genre the music video will also follow the fast past aspect of the song with a lot of focus on the feminine aspect.
As for the music magazine on the front cover I intent to use an image of the artist Melody along with two smaller cover images showcasing the personality/brand of the artist. The content pages will include fashion tips and inspiration the artist received to write the song.
I will use mise-en-scene to communicate style of the music through the costume and colouring as it should be light , feminine and fun. There will be high key lighting as it matches with such an upbeat song. The music video is a mix of performance and narrative as there are going to be performances based clips which match into a narrative. Some narrative codes such as flirty facial expressions with very fancy typography to further emphasises the style of the artist
.My Music video reinforces stereotypes of women being drawn to costume and makeup making them very materialistic, These are van Zoonen’s ideas. My music video will reinforce certain stereotypes that women just need a man to live but will also subvert them to show how women have been able to live without men independently. I’m deliberately using both to show the conflicting views over times.
My audiences is mainly 18-24 females who enjoy a luxurious lifestyle and find social media as their interest and may even want to purse it as a career. Other artist the audiences will enjoy are Olivia Rodrigo and Selena Gomez as they have a feminine love song discography. They enjoy entertainment and find personal identity in celebrities as they want to live their lifestyles. Audiences will access the music video through YouTube and follow it through the rise of fame as a TikTok audio transferring it to platforms like Instagram. The music video will be spread through social media platforms such as TikTok and Instagram and as the song is a pop song a TikTok dance is more likely to be made for it. This fits right in with the footwear sponsorship as in the Instagram post as its more personal it will include the artist wearing said footwear brand
And as there is a footwear sponsorship the brand will use it to promote the shoe which gives more exposure to the song and the artist music. My record label called KGC Music suits my artist as they promote bringing a more feminine style back to music as a a major conglomerate. This will be reflected in my production from the quality and direction of my music video.
2) Original name for artist/band you have created :Melody
Scene 2:looking outside door and sees her friends and waves whilst licking a ice lolly. And gets paper of lyrics and rips it looking into the camera barrel.
Scene 3:Karoke singing lyrics and having fun with feather boat and putting a tissue with lipstick stain on camera.
Scene 4:spinning in a and running around spelling out love
Scene 5:walking down Portobello road singing lines and bumping into new lo9ve interest and he gives her a rose.
Scene 6:Back in her bedroom thinking about the guy she met and smiling and screaming into pillow.
Scene 7: Dreaming dressed up saying outro at the pretend Grammy's
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